2005年06月05日
●Edy(電子マネー）って便利？
edy関連のニュースです。
「スーパーでEdy」の結果は？アサノ社長インタビュー（前編）(ITmediaニュース）
「スーパーでEdy」の結果は？アサノ社長インタビュー（後編）(ITmediaニュース）
Edy（電子マネー）って僕が持っているMy Sony Cardについているが、
実際つかったことなかったんで、、ちょっとこの記事に興味を持ちました。
この記事を読んで、Edyの効果がはっきりと見えてきたような気がしました。
今まで、ただの電子マネーで、クレジットカードと何が違うんだという
疑問があったのだが、ほんと、すっきりしました。
（だってクレジットカードの方が、後払いで１回払いすりゃ、クレジットカードのポイントもつくし、お得でしょ。）
そもそも電子マネーって普段から一番よくお金をつかう主婦層が一番使って
メリットがたくさんでてくるんだですね。
そういう意味で、この記事のスーパー「アサノ」での電子マネーの適用は、導入事例としてポイントがあっていると納得。
とくにシルバー層に普及させているのがすごいなーと思いました。
電子マネーのメリットである、お金の受払いが便利というメリットの恩恵を受けるのが、
シルバー層にとって一番効果があったってことですね。
スーパー「アサノ」でのメリットを記事から引用すると、、
（将来のオサイフケータイでメール発信できるという前提で。）
・レジ回転率の向上
・レジが早いことで顧客満足度向上
・レジで現金取り扱いが減ることは、計算や現金受け渡しミスによる損金やトラブルの発生を抑える効果
・ポイントプログラムは、電子マネーの手軽さと相まって顧客平均売り上げの増加に貢献
俺もsonyCardでEdy機能があるが、全然使っていないのが現状。
つかったらあまりの手軽さにくせになるのかな？
ちなみにEdyを使うなら、My Sony Cardがおすすめです。
（年会費無料で、sonyならではの、メリットがたくさんあるからね。詳しくは、説明ページ参照）
あと、いきなり今思いついた電子マネーの将来を予測するが、
「将来お店でのお金のやりとりは、全て電子マネーのみの取り扱いになり、
これにより、偽札による犯罪が低下。普通の紙幣によるやりとりは、裏の業界だけで使われることになる！？」
電子マネーで世の中どんどん便利になるといいですね♪
このエントリーのトラックバックURL:
http://www.zono2.com/mt3/mt-tb.cgi/38
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